It can be said with great confidence that the emergence of social media and the spread of using them in the world has been one of the most significant reasons for the importance of personal branding.
Meanwhile, social media seems to be cheap or free, everyone thinks now that they own the media to build personal branding. Therefore, they think of self-branding. In short, the emergence of social networks, the cheapness of the media, numericity, and the possibility of comparing their position with others on social networks are cases that make personal branding more important than in the past.
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